It costs 5 to 7 times more to win a new customer than to bring one back. RestaurantMetrics turns the napkin tier strategy into measured pounds. Capture who walks in, bring them back, prove the uplift.
what it costs to win a new guest versus bring one back
of first-time guests don't come back, and you never knew them
each with its own wallet voucher and return window
the voucher expires, so it manufactures the next booking
the pass sits in their phone, nothing to install
every visit matched to the actual bill amount
Loyal guests get treated like strangers.
Tier every visit and reward the returners.
A quarter never come back, and nobody captured them.
Capture every visit, bring them back with a voucher.
Spending on ads with no proof of return.
Attribution at the table, reconciled to £.
Business-card vouchers end up in the bin.
Apple and Google Wallet passes that expire on time.
The owner sees spend, not return.
£ uplift per cohort, straight from the POS.
The freebie-and-return ask is inconsistent.
Prompts on the tablet, tracked per server.
Out of 1,000 first-time guests, how many come back? Flip the programme on and watch the tail fill in.
Regulars created from 1,000 first-timers
136
The tier vouchers manufacture the next visit at every step.
Four levers, one number. Set your restaurant, drag the tiers, price the vouchers, and see the net pounds.
Sets the size of your funnel. Everything below compounds on these two.
Net extra revenue / year
£71,376
215% on your repeat revenue
Illustrative, based on your inputs.
Staff drop a coloured napkin so the whole room knows the visit tier. The freebie is paid for by the next visit, and the wallet voucher expires, so it manufactures the return.
Red napkin · First visit
Come back Mon to Thu next week
Blue napkin · Second visit
Valid this weekend only
Golden napkin · Third visit
They are part of the furniture
Put your existing marketing budget to work on the customers you already have.
Open your dashboard